Professional Experience
Feb 2024 - March 2025
Full Time
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Digital Marketing Coordinator
TRUE Fitness
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Executed comprehensive, detail-oriented social media strategies across LinkedIn, Instagram, X, and Facebook, utilizing graphic design and copywriting skills to create engaging, on-brand content
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Delivered exceptional customer support by managing inquiries via social platforms and the website, enhancing customer satisfaction and brand trust
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Contributed to the successful launch of the redesigned TRUE Fitness website in alignment with a brand refresh, ensuring consistency across all platforms
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Grew email blasts open/click rates up to 50%
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Boosted brand authority through social media and email campaigns for new product launches
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Managed the TRUE Run Team, fostering community engagement and amplifying brand values
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Maintained and updated the website, including product listings, blog content, photography, and SEO-optimized landing pages
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Implemented residential sales on the TRUE website; created branded visual assets for social media and Meta Ad campaigns.
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Supported industry tradeshows by planning social content calendars and coordinating creative assets
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Tracked, analyzed, and reported on key social media KPIs and Meta campaign performance to guide data-driven content strategy
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Coordinated photoshoots, leveraging photography and videography skills to produce high-quality visual content for multi-channel distribution
Oct 2022 - Jan 2024
Full Time
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Marketing Graphic Designer
Schillers Audio Visual
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Solely managed all Schillers AV marketing, including design, print, and copywriting of email blast campaigns, digital magazines/flyers, website graphics, social media content and Schillers Camera digital signage
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Designed and scheduled all social media posts based on insights to reach Schillers target audiencesHelped build pages for the new Schillers AV website through WordPress
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Managed various contacts through a CRM system to grow multiple Mailchimp audience lists
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Grew email blasts open/click rates up to 50%
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Provided clear customer service while handling receptionist duties at Schillers Camera as needed
Jan 2021 - May 2022
Part Time
Graphic Designer
SIUE Recreation Center
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Designed promotional flyers and posters for SIUE clubs, intramural sports, and a variety of campus-wide events
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Collaborated with a team to execute design concepts from start to finish
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Provided guidance and leadership to a freshman team member throughout the design process
June 2020 - July 2021
Seasonal
Marketing Graphic Designer
Source One Painting
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Published customer testimonials on the company website to enhance brand credibility and loyalty
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Designed door hangers and business cards using Adobe Creative SuiteLed the visual redesign of the Source One yard sign as part of a brand refresh initiative
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Photographed project progress (before and after) to increase engagement on Facebook and Nextdoor
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Maintained a well-organized archive of digital and print marketing assets for easy access and consistency across materials